Google Paid Ads is a Google platform; introduced in 2000. This platform is an online space where advertisers pay for Google to run short advertisements, offerings, product listings, service and video content for them.
Google sets up campaigns and monitors them for these individuals.
There are mainly two different, but interrelated sections of Google Paid Ads
- The organic or
- natural link
Those show at the top of the search results’ pages and the other at the lowest part of the results page.
Sponsored Ads: these are organic Ads.
Display Ads: these ads pop up on the Google Display Network. They are numbers of outside, third-party websites which are in partnership with Google and have accepted to serve Google ads. This also includes remarketing and banner ads.
Benefits of Google Paid Ads
Google Paid ads are very compelling means to drive consistent traffic to your website by always showing up precisely when people search for the kind of products or services your business renders.
Google Paid Ads – How it Works
You only get payments following clicks on your ad. This is referred to as paying by click, and no payment if there are no ad clicks. Business Owners can also bid against other advertisers in the Google auction.
If a searcher clicks an ad, and it leads to your website, and eventually, the searcher becomes a paying customer who purchases more than the payment you made for the ad, then you have made a profit in the deal.
Cost of Google Paid Ads
Google charges an average of $1 and $2 per click for ads clicked on from the search network. It’s average CPC on the Display Network is under $1, and the most costly keywords in Google Ads and Bing Ads cost about $50 and above per click.
Ads, however, may vary per cost depending on some factors, which incorporates the competitiveness for your keywords and industry, your geographic location, the quality of your advertising campaigns, etc.