Facebook Marketing Strategy: Marketing trends keep on regularly changing, giving better avenues to better market your brand, profile, and business on Facebook.

Facebook social media platform created in 2004, has released some marketing trends that have increasingly affected how digital marketers operate and succeed on the Facebook media platform. However, In the proceeding part, we will look at some Facebook Marketing trends to employ in 2021.facebook marketing strategy.

Table of Contents

Facebook Marketing Strategy

Video – Facebook Marketing

Using video has become a vital part of Facebook marketing in 2021, with various studies and statistics revealing that video is still the most significant form of content.

Statistically, the amount of Facebook videos consumed by users stands at 135%, giving it a broader reach than photos. This implies that marketers can take advantage of this feature by adding Facebook video to their digital marketing plan in 2021.

Facebook Live – Facebook Marketing

At 178% rate of consumption, it can’t be unseen that the average Facebook live posts are higher than the average post engagement regarding terms of engagement.

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The following benefits come with the Facebook Live marketing feature;

Users can create a Facebook event
Engage in social shares
Recap is also available for followers
AR/VR options

The Camera Effects Platform and Facebook Spaces is continuously being upgraded to lead to a whole new world of interactions. The owner of Facebook has admitted that what phone cameras are currently doing are just primordial versions of what the AR experiences will eventually be.

Principal aspects of Facebook’s new AR platform

Precise location: these are the places varying imagery in the camera’s viewfinder

3D effects: The 3D effects platform is designed to help build out 3D environments while using a 2D photo.

Object recognition: With this new feature, users can use real-time visuals to have new forms of engagements with images.

Facebook Spaces – Facebook Marketing

Facebook spaces allow users to interact with friends (as avatars) in virtual reality. It can create an environment where friends can hook up like they are physically close when they are not. Facebook spaces also allow users to share various forms of live media directly to each other.

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Marketers stand a chance to benefit from Facebook spaces, through the product information it offers, with the opportunity for users pointing to virtually anything, and have all manner of information pop up. The Facebook spaces platform is based on the 360-degree content.

GIFs

GIFs do not require the same amount of investment given to videos, carousel and lead ads. However, existing video assets can be repurposed as Facebook GIF ads, to enable it to win on repeat.

There is currently over a 100 million Giphy user sending 1 billion GIFs each day; GIFs marketing tool is a valuable marketing tool that marketers need to learn.

Press and hold videos

With the Press and hold videos feature, you can interact with audiences live right on their Newsfeed. Marketers can employ this feature to surprise their customers with exciting contents because the format is still new.

360 Photos/Videos

Using the 360-degree cameras feature provides brands with tools that allow them to tell stories from new vantage points.

You can watch shows from all selected points, instead of just viewing them from one end. It allows you to watch them like you were present.

Chatbots

Chatbots currently has 100,000 monthly active bots on Messenger. This feature provides an instant connection between brands and customers.

It offers outstanding customer service services that are based on basic queries and issues and provides automated interaction which drives sales and keeps customers loyal.

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